Misunderstood by the media? Launching a new product or service? Wish you had a more effective Web presence? Any business can benefit from a navigator who can help set a solid course. MAP Communications is skilled in a variety of services, and we will customize a plan and budget to suit your company's needs. Click on any of the communications tools below to see how we can help you achieve success.
MAP has an impressive track record managing expert positioning, overall reputation, major personnel or management changes, crises, and educational campaigns. We work with reporters on a local, regional and national level as part of our day-to-day business. We regularly arrange one-on-one meetings with reporters, editorial meetings, press conferences, and create scripts and talking points for leaders. We also write and place hundreds of contributed articles and editorials, and act as spokespeople.
Does your Web site need creating or updating? Do you have exciting news to share with the community? Want to start a newsletter for your clients? Need to deliver a speech next week? Craft a report? Showcase stories? MAP can write the words for you in whatever format you need. Since our team is comprised of former journalists and English majors, we have the skills to help you put pen to paper (or Internet).
Members of the media regularly seek corporate spokespeople for public comment, but are all of your potential spokespeople prepared to handle the questions? MAP's spokesperson-training team can prepare your most visible employees refine their presentation skills, stay on message and effectively handle media interviews.
Key messages are a direct reflection of a company's core values and unique business proposition. MAP helps you identify and craft the company's name, tagline, mission statement, and more. We work with executives to identify goals, strategies and target audiences. We then develop messages that effectively communicate your values and stories in all of your outreach efforts.
A Web site can be your most direct portal to current and potential customers. Is your Web site cutting to the heart of what your company has to say and offer? MAP Communications helps businesses improve their online presence to ensure it carries their brand and messages in a compelling way.
Each employee is an ambassador for the company to the community. As such, employees' fluency in your company's operations and key messages is crucial. MAP can help develop a program that regularly reinforces a company's key messages in ways that ensure employees hear, understand and speak them.
MAP Communications has more than a decade of experience developing the multimedia collateral you need. Our video-production team is one of the strongest in the region, and you can trust us to create compelling Video News Releases, B-Roll, and interactive DVDs that can be used for new business pitches, sales or with the news media.
We take a creative and comprehensive approach to your marketing and advertising goals. MAP can extend your marketing dollars by targeting your ad buy, developing creative marketing ideas and engaging your audiences from the ground up.
MAP is committed to our local community, with employees maintaining board positions with several arts, culture and non-profit organizations. With this background, we include a community relations component in every communications plan and provide pro-bono or discounted support to our clients on projects that are important to them. This approach is good for your business and your reputation. That means it's good for ours, too.
In an era of "full disclosure" and corporate turmoil, investor communications are a critical component of any public company's communications plan. MAP has award-winning experience developing content for annual reports, and our investor outreach ranges from handling media inquiries about sensitive financial issues to directly answering phone calls from investors.
Whether it's holding focus groups, designing a telephone survey, or obtaining feedback online, MAP helps you design the questions designed to gather the information you need to run your business at its best. We also take the results of surveys and other research and properly showcase it for your customers and the media.
Few places provide a better opportunity to network with your peers and influence your customers than an industry event. MAP Communications can help that event turn into a point of impact for you and your brand, from creating event-specific marketing materials to arranging interviews with industry reporters.